Select Works
press releasesI wrote the press releases for Avocado, Brentwood Home, Reed + Gwen, and Hass while at Avocado Green Brands. Here’s a sample of my work.
“Avocado Green Applauds California’s Passage of Climate Disclosure Bills”
“Avocado Awarded Trailblazer Award For Leadership on Climate”
“Avocado to Donate 1% of Revenue to Women’s Earth Alliance”
short-formI’ve written professionally since I worked in the sports department of my small town newspaper in high school. More recently, I’ve published short-form stories for thinkPARALLAX, Avocado, Outside, Ori, SKI, POWDER, ESPN, and my travel newsletter Don’t Wait. Here are a few of my favorites.
“Climate Action Is Still Moving Forward — You Just Have to Know Where to Look”
“How Climate Change Impacts Sleep”
“Every Skier Should Care About the Senate Vote This Weekend”
“Your Vote Is Essential”
LONG-form
AdvertisingAt Avocado and POWDER, I wrote advertising copy across channels — video and audio scripts, paid and organic social, print and digital ads. Here are a few examples.
At Avocado, I wrote a co-branded commercial with Disney for the release of the movie “Strange World.”
At Avocado, I wrote one of our most successful commercial campaigns. It’s called “Sustainability Starts Here.”
In 2022, we produced an impactful campaign with Avocado that addressed the world’s interconnectedness: “From the great indoors to the great outdoors, nature has taught us that now, more than ever, we are all connected.”
NEWSLETTERS & socials